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Now that your web site is live on the Web, you need to start attracting visitors. Search engine use is one of the most popular uses of the Internet after e-mail; yet it is remarkable how many companies fail to utilize this basic tool. How can search engines drive potential customers to your web site? Almost all searches end within the first two pages of search results. It is essential to have a prominent presence for the keyword phrases that you are targeting. ServicesWhen choosing our Search Engine Optimization services, we will help determine the best keywords that your website should use to drive customers to it. This is step 1 in an 8-step process. "Keywords" is the search language that visitors use in the search engines to find your website.We will optimize all of your Meta-Tags and Titles. These are code that is within your web page that search engines "crawl" so that the page gets indexed properly. With proper tags-to-content ratios, potential search engine placement increases when your web site is searched for. We help you create content that is keyword-rich and informative to the visitor. This is very important not only to the person reading your content, but also to the search engines. Carner Solutions will also help increase the amount of inbound links to your web sites. By increasing the number of web sites that point to yours, you will increase the page ranking that search engines use for placement. We also manually submit your web site to all of the major search engines and directories. This does not include paid-submission search engines. We also offer help and support with Internet Marketing. Search Engines ExplainedSearch engines work by storing information about a large number of web pages, which they retrieve from the World Wide Web itself. These pages are retrieved by a web crawler also known as a spider — an automated web browser which follows every link it sees. Exclusions can be made by the use of robots.txt. The contents of each page are then analyzed to determine how it should be indexed (for example, words are extracted from the titles, headings, or special fields called meta tags).Data about web pages is stored in an index database for use in later queries. Some search engines, such as Google, store all or part of the source page (referred to as a cache) as well as information about the web pages; whereas others, such as AltaVista, store every word of every page they find. This cached page always holds the actual search text since it is the one that was actually indexed, so it can be very useful when the content of the current page has been updated and the search terms are no longer in it. |
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